Exclusive Private Dinner & Preview 2016 Novelties 2016-07-13 On July 7th 2016, the Swiss watch brand ZENITH organized a VIP cocktail party & dinner with Oriental Watch Company at Central to preview the newly launch collection as well as viewing the ZENITH’s heritage & tradition of crafted timepieces. ZENITH CEO Mr Aldo Magada and LVMH W&J President Mr Benoit Toulin joined the event and enjoyed an elegant and memorable evening with all VIP guests. Besides, the Swiss Watchmaker Mr Alexandre Giudicelli held the movement assembling session during the cocktail. The guests not only got a unique experience, but also rewarded a certificate after the completion on movement assembling. Zenith is a brand that has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for more than 150 years. Founded in Le Locle in 1865 by a visionary watchmaker, Georges Favre-Jacot, the Manufacture Zenith gained swift recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in a century and a half of existence: an absolute record. Having earned fame thanks to its legendary El Primero caliber, it is an integrated automatic column-wheel chronograph movement launched in 1969 and endowed with a high frequency of 36,000 vibrations per hour that ensures short-time measurements accurate to the nearest 1/10th of a second.