2022/11/01 Watches News

Oriental Watch Company Latest Branding Campaign - TAKE YOUR TIME Rediscover The City


Extending the theme of  "TAKE YOUR TIME", Oriental Watch Company launch the latest branding campaign TAKE YOUR TIME Rediscover The City. truly listen, look, and savour the many facets of this urban jungle. Four chapters, One story. Magnify your senses and be inspired by the pulse of this city.

“Ding-Ding” adds to the soundtrack of the city. Its unique chime has become a collective memory shared by generations of Hong Kong people.

Every morning, the first tram departs from Kennedy Town at 5:04. “‘Ding-Ding’ isn’t the only sound the tram makes,” says Luk Man Wai (Wai), a tram motorman who has served Hong Kong Tramways for 17 years. “There is also the squeal of the rail and the clink of the tin money box.” Under the lead of Wai, let us hop onto Tram #120, a rarely-spotted post-war type tramcar, and listen to the sounds of the "Ding-Ding".

Another thrree chapters will be rolled out in several phases arcoss online. Stay Tuned with us to embark on an multi-sensory journey. Take Your Time.