2022/09/05 Watches News

Oriental Watch Company x Maurice Lacroix AIKON #TIDE – Special Edition Watch Exhibition

Summer will inevitable think of colourful color, blue sky, sunshine and beaches. Maurice Lacroix unveils the brightest range of watches and the concept of protecting the ocean. The revolutionary technology that converts discarded plastic waste into Swiss high quality watches. It helps to protect the earth hands in hands.

In addition to the ocean, AIKON #tide collection has recently gone to land. Launching a series of special edition watches in collaboration with Thai artist Benzilla and FIBA 3x3 basketball.

Benzilla, the Thai artist, is now best known for his colourful street art. He adores using numerous hues in his compositions which is quite surprising for who is colour blind. However, he has overcome this obstacle through determination, culminating in his extraordinary success. This inspiring story and success epitomizes Maurice Lacroix’s mindset, #BeYourAikon. He feels a personal connection with the AIKON #tide initiative. The dial is adorned with his created 3-eyed character, ‘LOOOK’, an alien who came from nowhere to live among us.


Maurice Lacroix is no stranger to city life. The watches uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball. As the Official Timekeeper of the FIBA 3x3 World Tour, the brand witness this exciting sport unfolding in more than 100 cites around the world. Born on the streets to becoming a part of the Olympic program. Every competition and participants are full of energy beloved by million fans. The new model dial and case back are adorned with the FIBA 3x3 logo. This model provided black and white color. It is more subtly matched with blue, orange and yellow tones, bursting with endless vitality, providing more choices for Generation Z.

#tide is ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint that is six times less than PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide material. It’s a win-win deal. The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. AIKON #tide is a quartz movement, delivering convenience and precision. As you would expect of a Swiss watch, the AIKON #tide is a quality product, backed by a 5-year warranty.

From now, public are invited to visit Jordan JD Mall branch to experience the fashion charm of AIKON watch for yourself:

Exhibition Details:
Date: From now to 31st Oct 2022
Venue: Oriental Watch Company, Shop A, G/F., JD Mall, No. 233-239 Nathan Road, Jordan, Kowloon
Enquiry: (852) 2723 3360

Any Maurice Lacroix watch purchase during the exhibition period, customer will receive a beautiful gift. The number of gifts is limited while stocks last.