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Oriental Watch Company x Maurice Lacroix AIKON #TIDE – ‘THAT’S WHAT A DROP MAKES’ Watch Exhibition


  •  2022-04-18

Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours in this year. The AIKON #tide is made to be noticed. And, best of all, this is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches with 100 M water resistant. The AIKON #tide is cool with a conscience and it will be chillin’ near you.

Maurice Lacroix first released the AIKON in 2016, a model that has since enjoyed incredible success. The virtues of AIKON ownership extend to the model’s precise timekeeping, its impressive readability and extraordinary levels of wearer comfort. And, in common with all Maurice Lacroix products, the AIKON delivers high perceived value.

The AIKON #tide shares the same attributes as other members of AIKON family in collaboration with #tide, a specialist in ‘upcycling ocean-bound plastic waste’ entered into a ground-breaking, long-term partnership. Playing a key role in contributing to cleaner oceans to collect plastic bottles from the seas surrounding various islands in Thailand as well as Indonesia and the Philippines.

#tide is ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint that is six times less than PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide material. It’s a win-win deal. The model is also endowed with the Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. AIKON #tide is a quartz movement, delivering convenience and precision. As you would expect of a Swiss watch, the AIKON #tide is a quality product, backed by a 5-year warranty.

The brand has conceived a new generation who value sustainability, affordability and, of course, notable style. Maurice Lacroix has made a commitment to saving 10 million plastic bottles from polluting the oceans. This involves providing significant financial support. Indeed, the Maison will sponsor plastic collection activities, pay for longtail boats and warehouses, fund educational programmes and finance various types of equipment.

Sometimes when an individual or company tries to make a positive change, critics will declare, ‘It’s merely a drop in the ocean’. However, apathy will never address the challenges the planet is now facing. Maurice Lacroix believes its initiative with #tide will contribute to cleaner oceans and play a small part in making the planet a little better. Indeed, as they say in the Swiss Jura, ‘That’s what a drop makes’.

From now, public are invited to visit Yau Ma Tei branch to experience the fashion charm of AIKON watch for yourself:

Exhibition Details:

Date: Now to 30 Jun, 2022

Venue: Shop B& C, G/F, Kowloon Building, 555 Nathan Road, Yau Ma Tei, Kowloon

Enquiry: (852) 2384 8103

 
 
 
 

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