2021/03/24 Company News

Breitling Boutique - Central

 

Swiss luxury watchmaker Breitling and Oriental Watch Company have jointly opened Breitling’s brand new boutique on Queen’s Road Central in Central. The new boutique’s décor features Breitling’s iconic design concept –a contemporary urban interpretation of an industrial loft that offers customers a relaxed yet sophisticated ambiance to explore the brand’s revered collections. This décor style has been adopted in existing boutiques to maintain a consistent design concept for the luxury watch brand. Besides the classic interior, unprecedented innovative Augmented Reality (AR) elements have been introduced in the boutique as a surprise for Breitling’s fans.

 

 
 
 

Spanning over858square feet, the new store is located at Entertainment Building in the heart of the city’s financial district –Central, which is undoubtedly the perfect precinct for Breitling’s fans to indulge in a high-quality shopping experience. A carefully selected blend of materials, colours, textures, and patterns contributes to the contemporary, comfortable urban loft vibe. The mid-twentieth-century industrial elements including a brick wall adorned with an illuminated Breitling logo, the American walnut wooden floor, the vintage strap showcase cabinet, brass and metal design accents and rich leathers create a consistent modern-retro ambiance bringing to life the ultra-cool world of Breitling.

By endorsing interactive AR filters, this new boutique expands Breitling’s Air universe to a whole different level.When the customer walks in and points their smartphone camera at the brick wall with its Curtiss Warhawk graffiti,the AR trigger will be activated and an animated Curtiss Warhawk filter will appear on the user’s screen. The user can either save the video or photo or share it on social media platforms.

 

Breitling Boutique – Queen’s Road Central

Address : Shop A, G/F, Entertainment Building, 30 Queen's Road Central, Central, Hong Kong
Enquiry  : +852 2543 9810
Operating Hour  : 10:00am to 8:00pm daily