Awarded at The Grand Kam Fan Awards 2023

"Take Your Time to Rediscover the City" 企劃獲得the Grand Kam Fan Award 2023及兩金一銀

We are honored and excited that our ‘Take Your Time To Rediscover The City' campaign won the top honors – the Grand Kam Fan Award, presented by the HK4As. The same work also received a Gold award in Film category. Plus, a Gold and a Silver in the Hong Kong Roots categories, which were introduced to recognize works that bring out local culture from a creative perspective.

"Take Your Time to Rediscover the City" is a brand new narrative created by the Omelette Digital team that is closely connected to the city. Through different senses, we hope to inspire the audience to weave new stories of Hong Kong from a fresh perspective. To strengthen the brand's connection with Hong Kong people, the campaign brought audiences to take on a multi-sensory journey through 4 groups of local unsung heroes (including Luk Man Wai, the veteran tram motorman from Hong Kong Tramways and Master Wu, the neon light sign craftsman) who are all ordinary people while having extraordinary ties to the local culture. The campaign also collaborated with local influencers and independent media, including Hong Kong Reminiscence , Being Hong Kong , Rice Zi and many more to make use of their own unique perspectives to encourage locals taking actions. The brand campaign's unique storytelling facilitated the brand capturing more millennials' attention and at the same time won the following awards:

Kam Fan Award 2023

The Grand Kam Fan Award 2023 Gold Award - Film - Web de Campaign - Other Screens / Non-TV/Broadcast Fum / Webisode Campaign

Gold Award - Hong Kong Roots - Culture Roots

Silver Award - Hong Kong Roots - People Roots

Take Your Time to Rediscover the City:

https://takeyourtime.orientalwatch.com/