2023/10/18 Company News

Oriental Watch Company as the Lead Partner of Digital Art Fair 2023

Oriental Watch Company as the Lead Partner of Digital Art Fair 2023

Redefines Hong Kong Heritage & Unveiling a Digital Art Preservation Project in Asia with Jonathan Jay Lee

#TakeYourTime to Connect with Art and Your Inner Self.

It is with much delight that Oriental Watch Company will be the lead partner for Digital Art Fair and to unveil a groundbreaking Digital Art Activation project aimed at preserving Hong Kong's rich heritage. This creative partnership merges traditional values with cutting-edge technology to create an immersive experience that celebrates the city's cultural legacy.

‘Take Your Time’ (2023) by Jonathan Jay Lee 

Edition: 3 pieces only. Valued at HK$250,000

Digital Art Fair, known for its commitment to innovation and fostering a connection between artists, collectors, and enthusiasts, has joined forces with Oriental Watch Company. With a history spanning over six decades, a distinguished retailer and distributor of luxury timepieces. Together, they are embarking on a journey to redefine how heritage is perceived in the digital age. With renowned artist Jonathan Jay Lee, whose expertise lies in innovative art, this collaboration is a significant stride towards reimagining Hong Kong's heritage through a digital lens.

Jonathan Jay Lee's artistic prowess is perfectly aligned with Oriental Watch Company's ethos of merging timeless craftsmanship with contemporary perspectives. Through this partnership, the artist will reinterpret Hong Kong's historical richness into a dynamic digital art experience, capturing the essence of the city's cultural evolution and reframing the notions of time and heritage. It stands as a testament to both Digital Art Fair's and Oriental Watch Company's commitment to fostering novel dialogues that bridge traditional practices with modern artistic expressions.

"We are excited to present this innovative Digital Art Activation in collaboration with Oriental Watch Company at Digital Art Fair" said Gillian Howard at Digital Art Fair.

"This project beautifully encapsulates our dedication to preserving Hong Kong's heritage through the lens of digital art. By merging technology with tradition, we aim to create a truly unique and unforgettable experience for art enthusiasts and heritage lovers alike." - Anthony Tsang, Head of Marketing & Digital (Greater China Region) at Oriental Watch Company.

Digital Art Fair 2023 will be held from 19 - 23 Oct at K11 MUSEA, inviting attendees to immerse themselves in a multi-sensory experience that highlights the interplay between heritage and innovation, marking a significant contribution to the city's cultural landscape.

About Digital Art Fair

Digital Art Fair is the leading web 3.0 annual art fair in the world of the digital art era, headquartered in Hong Kong. Showcasing some of the most innovative and exciting digital art and NFTs from around the globe. Dedicated to fostering innovation in the digital art realm, the fair provides a platform for emerging and established artists to exhibit their work, and for art enthusiasts and collectors to discover and acquire new digital artwork. With the vision to cultivate and inspire a new generation of art collectors to embrace the use of digital technology to explore the beauty of art and culture.